This project, designed for a tender, faced the challenge of expanding the Casa Bauzá wine line by adding new varieties that respected and highlighted the unique identity of the Bauzá family. The proposal focused on developing a recognizable and coherent visual system that honored the heritage and values of the brand, while giving each wine a distinct and marked personality. The main focus was to ensure that each new addition to the wine line not only aligned with the existing aesthetics and philosophy of Casa Bauzá but also exhibited its identity, thus contributing to the diversity and richness of the wine range.
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