El Seminario de la Felicidad, organized by Mujeres del Pacífico, aims to foster a healthy and positive work environment in companies, enhancing the experience for both employees and clients. The challenge in designing its identity was to create something flexible, dynamic, and radiating positivity. To achieve this, a series of emoticons were designed using typography and punctuation marks, conveying various positive expressions through a synthetic and contemporary visual language. This approach sought to encapsulate the spirit of the seminar, promoting a clear and cheerful message in every aspect of its communication.
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