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Tecnoera, a leader in technological solutions, redefines digital transformation with a personalized and dynamic approach. This project stands out for its commitment to innovation and customer satisfaction, inviting the exploration of new technological frontiers with confidence and enthusiasm. To achieve this, the brand narrative was first defined to establish a solid strategic foundation that emphasizes experience and adaptability. Following this, a visual identity was projected to convey the key concepts derived from the narrative, presenting a renewed and contemporary image. The graphic exploration focused on the themes of “data,” technologies, and communications to create an adaptable and dynamic identity, while also conveying the security and expertise offered by the Tecnoera team.
El proyecto simboliza la renovación y redefinición de una larga trayectoria en un sector altamente competitivo y tradicional. El ámbito de las soluciones tecnológicas actualmente oscila entre espacios donde la competencia se centra en aspectos técnicos, dejando de lado la personalización de la experiencia y la profundización en las necesidades específicas de los clientes. Tecnoera, en cambio, se destaca por su enfoque en la co-creación y la adaptabilidad, atendiendo de manera cercana y personalizada a cada cliente, y estableciendo relaciones duraderas basadas en la confianza y la satisfacción mutua.
The project symbolizes the renewal and redefinition of a long-standing trajectory in a highly competitive and traditional sector. The field of technological solutions currently oscillates between spaces where competition focuses on technical aspects, often neglecting the personalization of the experience and the deep understanding of clients’ specific needs. Tecnoera, on the other hand, stands out for its focus on co-creation and adaptability, attending to each client in a close and personalized manner, and establishing lasting relationships based on mutual trust and satisfaction.
